Privacy Policy

Last updated: 16 July 2026

1. Who We Are

Stonebridge Wellness Ltd ("we", "us", "our") operates the website Stonebridge Health Journal at https://muscleskeleton.world/. We are the data controller for personal data collected through this website. Our registered address is 14 Holborn Viaduct, London EC1A 2AT, United Kingdom. You can contact us at info@muscleskeleton.world.

2. What Personal Data We Collect

We may collect the following categories of personal data:

• Identity data: first name, last name.
• Contact data: email address, telephone number, postal address.
• Transaction data: details of orders placed, payment method preferences.
• Technical data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
• Usage data: information about how you use our website, including pages visited, time spent, referral sources.
• Marketing and communications data: your preferences for receiving marketing and your communication preferences.
• Cookie data: as described in our Cookie Policy.

3. How We Collect Your Data

We collect data through:

• Direct interactions - when you fill in our order form or contact form, or email us.
• Automated technologies - cookies, server logs and similar technologies when you interact with our website.
• Third-party services - Google Analytics and Google Ads (see section 7).

4. How We Use Your Data and Legal Bases (UK GDPR Article 6)

We process your personal data for the following purposes:

• To process and fulfil your order (Article 6(1)(b) - performance of a contract).
• To respond to enquiries (Article 6(1)(b) - pre-contractual steps).
• To comply with legal obligations (Article 6(1)(c)).
• To improve our website and understand usage patterns (Article 6(1)(f) - legitimate interests, where we have assessed that our interests are not overridden by your rights).
• To send marketing communications (Article 6(1)(a) - consent, where you have opted in).
• To serve relevant advertising via Google Ads and Remarketing (Article 6(1)(a) - consent via our cookie banner; only activated when you accept analytics and marketing cookies).

5. Data Retention

We retain personal data for no longer than is necessary for the purposes for which it was collected. Order-related data is retained for 7 years to comply with UK tax and accounting obligations. Marketing preferences are retained until you withdraw consent. Technical/usage data collected via analytics is retained for 26 months in line with Google Analytics defaults.

6. International Data Transfers

Some of our service providers, including Google LLC, are based outside the UK/EEA. Where we transfer personal data internationally, we rely on appropriate safeguards including Standard Contractual Clauses (SCCs) approved by the European Commission and recognised under UK GDPR. For more information on Google's data transfer safeguards, see policies.google.com/privacy.

7. Google Ads, Remarketing and Analytics

We use Google Ads to advertise our products. Google Ads may use cookies to serve you relevant adverts based on your prior visits to our website. Google Analytics is used to understand how visitors use our website. Both services are subject to your consent preferences as set through our cookie banner (Consent Mode v2).

We have implemented Google Consent Mode v2, which means that advertising and analytics cookies are only set to "granted" status when you accept them via our cookie banner. By default, all advertising-related cookies (ad_storage, ad_user_data, ad_personalization, analytics_storage) are set to "denied".

You can opt out of Google's use of cookies by visiting Google Ads Settings or the Google Analytics Opt-out Browser Add-on.

8. Google Maps

Our contact page includes an embedded Google Maps iframe. Google Maps may collect data when you interact with the map. This is subject to Google's Privacy Policy at policies.google.com/privacy.

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access - to obtain a copy of your personal data.
• Right to rectification - to have inaccurate data corrected.
• Right to erasure - to have your data deleted in certain circumstances.
• Right to restrict processing.
• Right to data portability.
• Right to object - to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us at info@muscleskeleton.world.

10. Right to Lodge a Complaint

You have the right to lodge a complaint with the UK supervisory authority: the Information Commissioner's Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. Website: ico.org.uk. Phone: 0303 123 1113.

11. Cookies

For full information on the cookies we use, please see our Cookie Policy.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when the policy was last revised. Continued use of our website after changes constitutes acceptance of the revised policy.

13. Contact

Stonebridge Wellness Ltd · 14 Holborn Viaduct, London EC1A 2AT · info@muscleskeleton.world · +44-20-7946-0958