Cookie Policy
Last updated: 16 July 2026
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
2. How We Use Cookies
We use cookies to operate the website, measure traffic patterns, and - where you have given consent - to support advertising and remarketing through Google Ads.
3. Cookie Categories We Use
| Category | Purpose | Examples | Consent required? |
|---|---|---|---|
| Strictly Necessary | Enable core functionality (security, session state, cookie preference storage) | cookieConsent (localStorage) |
No |
| Analytics | Understand how visitors use our site (page views, session duration, referral source) | _ga, _gid, _ga_* (Google Analytics 4) |
Yes |
| Advertising / Marketing | Serve relevant adverts and measure ad performance via Google Ads and Remarketing | _gcl_au, _gcl_aw (Google Ads conversion linker) |
Yes |
4. Google Consent Mode v2
We have implemented Google Consent Mode v2. By default, when you first visit our site, the following consent signals are set to denied: ad_storage, ad_user_data, ad_personalization, analytics_storage. Only functionality_storage and security_storage are granted by default. If you click "Accept All" on our cookie banner, we update these signals to "granted", enabling full analytics and advertising functionality.
5. Third-Party Cookies
Google LLC sets cookies on our behalf for analytics and advertising. Google's cookie policy is available at policies.google.com/technologies/cookies. You can opt out of personalised advertising at adssettings.google.com.
6. How to Manage and Withdraw Consent
You can manage your cookie preferences at any time by clearing your browser's localStorage entry cookieConsent and reloading the page - the consent banner will reappear. You can also use your browser's built-in tools to block or delete cookies. Note that blocking strictly necessary cookies may impair site functionality.
To opt out of Google Analytics specifically, use the Google Analytics Opt-out Browser Add-on.
7. Changes to This Policy
We may update this Cookie Policy as our use of cookies changes. The "Last updated" date above will reflect any changes. Please check back periodically.
8. Contact
Questions about this Cookie Policy? Contact us at info@muscleskeleton.world.